Early iPhone 5 sales are living up to even the loftiest expectations, with iPhone 5 pre-orders getting pushed back a week due to massive consumer demand.
Last year, you’ll recall an oft-cited survey that predicted that the 35% of consumers would own an iPhone 5. That 35% wasn’t qualified by “smartphone users” or “Apple enthusiasts,” or any other limiting demographic — it stated that 35% of all consumers would own what would eventually be the iPhone 5. If Apple’s own market research revealed the same findings, it’s no wonder they named their sixth generation iPhone “iPhone 5.”
but if you thought those early sales estimates were little more than economic hyperbole, guess again — right out of the gate, iPhone 5 is living up to the sales hype. Cue the hand-shaking andy grins on Wall Street — another big Apple earnings report is on its way.
According to reports, it only took an hour to drain iPhone 5 reserves set aside for the pre-order sales period. From Computerworld:
“Apple today exhausted its supply of the iPhone 5 within an hour of opening its online store for pre-orders, and now is telling customers that their orders won’t ship for two weeks.
AT&T, Sprint and Verizon still showed a Sept. 21 delivery date for new orders as of 11 a.m. ET, however.”
It’s possible that the moved-up release iPhone 5 — almost a month prior to the 4S in 2011 — could have played a slight part in the new iPhone selling out so quickly, since Cupertino perhaps had one less month to amass iPhone 5 units. But selling out in an hour suggests that even an extra month’s lead time wouldn’t have made much of a difference.
What these sales demonstrate is that the voice of dissent regarding the iPhone 5 is a minority voice at this point. Another worthy note is that, in the end, Sprint managed to get its act together in order to have their version of the iPhone 5 release alongside AT&T and Verizon. today, I was reading an article on CNET today that made the point: “For iPhone 5, it may be cheaper to jump carriers than upgrade.” One wonders if Sprint could benefit from a strategy like that? By Michael Nace
Source : iphone5newsblog[dot]com
0 comments:
Post a Comment