The answer to the question of when the iPhone 5 release date will be known seems clear: this Wednesday. But what will the iPhone 5 bring to the table? Probably nothing radically new. Still, the Android competition will have to fight hard.
The stock market reflects exuberant expectations. Last Friday, Apple stocks reached a new high. The anticipation for the sequel to the iPhone 4S that Apple will introduce this week at the Yerba Buena Center in San Francisco, could not be greater. The successor of the iPhone 4S is expected to be called iPhone 5. The 4S was not a radical break with the past: Externally identical to its predecessor, it had a faster processor and also the voice control software Siri. Although it exceeded analysts' expectations and sold in record numbers, many still had a slight feeling of disappointment. It was too much like the iPhone 4.
"What is decisive in this new introduction, is that the new design is a significant improvement, not just a little like the iPhone 4S," wrote analysts at Barclays.
If you trust the rumors, the new iPhone will not be a big leap from the 4S, which many investors and customers expect from Apple. The housing is supposed to be thinner, the screen larger, but still less than that of Samsung Galaxy S III or the latest Motorola Razr model.
You will be able to rapidly browse the web with the iPhone 5 thanks to an improved processor and 4G capability. The device comes with the latest standard LTE technology which is the same used in the new iPad model and most other current smartphone models. Most news about the new mobile operating system iOS 6 was already presented at the developers' conference in June. The main talk of the conference was about the integration with Facebook and your own 3D maps software.
Tough competition
The competition for the new iPhone is tougher than ever. Many new devices are coming to the market, last week Nokia presented the Lumia 920, which is a new smartphone model with a unique design. The Lumia is considered the flagship of the new Windows Phone 8 operating system from Microsoft. Some experts predict that Windows Phone users will grow by 140 percent in 2013, but still will rank third behind Android and Apple.
Greatest threat from Google
The greatest danger to the iPhone is currently from the internet giant Google, the developer of the operating system Android. Last week, Google unveiled its first new smartphone since its acquisition of Motorola. The Droid Razr Maxx HD features an extra-large screen and a battery life that allegedly reached 20 hours duration with mixed usage. Leading the Android pack, and chasing the success of the iPhone, is the Samsung Galaxy S3. The South Koreans have sold 20 million Galaxy S3's in the first 100 days.
The fact that Nokia and Motorola now bring new devices to market, and also the rival HTC will follow suit later this month, is no accident. For phone manufacturers, competition increases during the Christmas season. This is even more true as many smartphone customers enter into agreements with a two-year term that will expire around Christmas.
Apple is still unbeaten in advertising
According to Kantar Media, the advertising budget for the iPhone last year in the U.S. was 251 million dollars - almost twice as much as Nokia, Google and Samsung spent combined promoting their mobile devices. This brand power in conjunction with Apple's digital kiosks, iTunes and App Store, may ensure that the iPhone sets new sales records even if it does not offer any major technical innovations. Most analysts believe that Apple will sell between 40 and 50 million iPhones in the final quarter of 2012. If this is the case, it far surpasses the 37 million iPhones that were sold in the last three months of 2011.
Source : examiner[dot]com
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